OUR MISSION
Build The Leading Black-Owned MSO
At Heart, we believe an equitable cannabis industry begins with ownership.
We provide roadmaps, resources, and funding to Black and Brown-owned cannabis startups.
It’s about us now. And we’re on a mission to do right for our people.
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Reverse racial Inequities in the cannabis Industry
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Provide roadmap and resources to Black and Brown cannabis start-ups
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Deliver a portfolio of Black and Brown curated cannabis products
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Help Black and Brown communities reclaim their fair share of the industry by offering Heart company ownership with eligible purchases
"I can’t promise the game will always be fair, but
I know we can win with Heart." – Eugene Monroe
WHAT WE DO
We have a deep love for cultivation, and expressing ourselves through our plants.
Cultivation
Product Portfolio
Retail Dispensary
WHO WE ARE
We are a group of Professional Athletes, Social Activists, Philanthropists, Coaches, Creatives, and Cannabis Industry Experts working together to build Black and Brown owned cannabis companies.
Eugene Monroe
Founder, Heart | Co-founder, GTI
Offensive Tackle, Baltimore Ravens
8th overall pick 2009 NFL Draft
Sunny Shah
Founder, Shah Sports Group
Former VP of Paramount
Sports & Entertainment
Joline Rivera
Founder, Kitchen Toke
Cannabis Advocate
Jerami Grant
Power Forward, Detroit Pistons
15th in points NBA 2020-21
35th overall pick 2014 NBA Draft
Michael Smith
Co-Founder, Inflection Point Entertainment
Co-Host, Brother From Another
Former SportsCenter Commentator
Peter Kadens
Founder, GTI
Founder, SoCore Energy
Philanthropist
Kyle Wortham
GTI | Tilray | Solstice Cannabis | Blue Moon | Mike's Hard | Pabst Brewing
Leo Bridgewater
Matt Bickel
President, Bickel Consulting
Partner, Bridge H20
Combat Veteran, Cannabis Activist