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OUR MISSION

Build The Leading Black-Owned MSO

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At Heart, we believe an equitable cannabis industry begins with ownership.

We provide roadmaps, resources, and funding to Black and Brown-owned cannabis startups.

 

It’s about us now. And we’re on a mission to do right for our people.

  • Reverse racial Inequities in the cannabis Industry

 

  • Provide roadmap and resources to Black and Brown cannabis start-ups

 

  • Deliver a portfolio of Black and Brown curated cannabis products

 

  • Help Black and Brown communities reclaim their fair share of the industry by offering Heart company ownership with eligible purchases

"I can’t promise the game will always be fair, but
I know we can win with Heart." – Eugene Monroe
 

WHAT WE DO

We have a deep love for cultivation, and expressing ourselves through our plants. 

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Cultivation

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Product Portfolio

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Retail Dispensary

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ARE YOU AN INVESTOR OR A
BUSINESS SEEKING INVESTMENT?

 

WHO WE ARE

We are a group of Professional Athletes, Social Activists, Philanthropists, Coaches, Creatives, and Cannabis Industry Experts working together to build Black and Brown owned cannabis companies.

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Eugene Monroe

Founder, Heart | Co-founder, GTI

Offensive Tackle, Baltimore Ravens

8th overall pick 2009 NFL Draft

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Sunny Shah

Founder, Shah Sports Group

Former VP of Paramount

Sports & Entertainment

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Joline Rivera

Founder, Kitchen Toke
Cannabis Advocate

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Jerami Grant

Power Forward, Detroit Pistons

15th in points NBA 2020-21
35th overall pick 2014 NBA Draft

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Michael Smith

Co-Founder, Inflection Point Entertainment
Co-Host, Brother From Another
Former SportsCenter Commentator

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Peter Kadens

Founder, GTI 
Founder, SoCore Energy

Philanthropist

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Kyle Wortham

GTI | Tilray | Solstice Cannabis | Blue Moon | Mike's Hard | Pabst Brewing

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Leo Bridgewater

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Matt Bickel

President, Bickel Consulting

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Partner, Bridge H20
Combat Veteran, Cannabis Activist

 
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