

OUR MISSION
Build The Leading Black-Owned MSO

At Heart, we believe an equitable cannabis industry begins with ownership.
We provide roadmaps, resources, and funding to Black and Brown-owned cannabis startups.
It’s about us now. And we’re on a mission to do right for our people.
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Reverse racial Inequities in the cannabis Industry
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Provide roadmap and resources to Black and Brown cannabis start-ups
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Deliver a portfolio of Black and Brown curated cannabis products
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Help Black and Brown communities reclaim their fair share of the industry by offering Heart company ownership with eligible purchases
"I can’t promise the game will always be fair, but
I know we can win with Heart." – Eugene Monroe
WHAT WE DO
We have a deep love for cultivation, and expressing ourselves through our plants.

Cultivation

Product Portfolio

Retail Dispensary


WHO WE ARE
We are a group of Professional Athletes, Social Activists, Philanthropists, Coaches, Creatives, and Cannabis Industry Experts working together to build Black and Brown owned cannabis companies.